Since 1981, the Abel family, owners of the Chocolate Chocolate Chocolate Company, has made life sweet in St. Louis. Shop an array of treats from 5 area locations, including its factory near The Hill neighborhood, where free guided tours showcase the operation.
Co-founder Dan Abel Jr. says during Valentine’s week, chocolate-covered strawberries account for as much as 90% of their business.
For many St. Louisans, it wouldn’t be Valentine’s Day without strawberries from Chocolate Chocolate Chocolate. Abel remembers when an ice storm hit the region on February 13, 2007. Staff members were in the original St. Louis Hills shop at 4 a.m. but wondered if anyone would come in.
“By about 6 a.m., 4 hours before our store opens, customers saw the lights on and started coming to the door, and we did the same numbers as the previous year,” Abel says. “Since we were short-staffed, I personally waited on most of the customers, and they all told me there was no way they were skipping chocolate-covered strawberries on Valentine’s Day, ice or not.” Factory store closed Sundays.