Become a participating business with AAA

How to join our discounts network for AAA members

About the program

The AAA discounts program provides AAA members with discounts on everyday items and services such as dining, automotive, entertainment, shopping, travel, home improvement, and more. Participating businesses are promoted year-round in select member publications, direct mail, online, and more.

Businesses interested in participating are required to provide AAA members with an ongoing, year-round discount equivalent to or better than 10% off their core product or service for a minimum of 1 year. AAA members should be able to redeem the offer by showing their AAA membership card in-store or by visiting a unique AAA member landing page.

Please review the program details and requirements outlined below and, if your business meets the minimum program requirements, send a request to join our program.

Criteria for participating businesses

  • Stand out as a leader in your business category: "Best in Class"

  • Maintain a quality image consistent with the AAA brand

  • Be without legal or public relations issues

  • Be financially sound

  • Maintain a significant market share

  • Actively market your product or service

  • Have been in business for more than 3 years

  • Commit to providing AAA members with the best ongoing offer

  • If business is a franchised operation, franchisee participation must be 90% or more

  • Meet the minimum location requirements (some exceptions may be granted) for the AAA market in which your business is located:

    • AAA Alabama: at least 1 location

    • AAA East Central (includes parts of Kentucky, New York, Ohio, Pennsylvania, and West Virginia): at least 2 locations 

    • AAA Hawai‘i: at least 1 location

    • AAA New Mexico: at least 1 location

    • AAA Northern New England (includes Maine, New Hampshire, and Vermont): at least 2 locations

    • AAA Texas: at least 4 locations

    • AAA Tidewater Virginia (includes all Hampton Roads cities, Virginia’s Eastern Shore, and Brunswick, Essex, Gloucester, Greenville, Isle of Wight, King & Queen, Lancaster, Lunenburg, Mathews, Middlesex, Northumberland, Richmond County, Southampton, Surry, Sussex, and Westmoreland counties): at least 2 locations

    • Automobile Club of Missouri (includes Arkansas, Louisiana, Mississippi, Missouri; and parts of Illinois, Indiana, and Kansas): at least 4 locations

    • Automobile Club of Southern California (includes Imperial, Inyo, Kern, Los Angeles, Mono, Orange, Riverside, San Bernardino, San Diego, San Luis Obispo, Santa Barbara, Tulare, and Ventura counties): at least 10 locations 

Criteria for participating web-based businesses

  • Meet the above criteria, except for storefront locations, as well as:

  • Maintain a website that can complete sales and provide the discount online

  • Create a AAA Discounts & Rewards landing page with a unique URL

  • Maintain a secured socket layer (SSL) to protect transactional data

  • Be able to link back to the AAA website

  • Not compete with AAA, current AAA Discounts & Rewards discounts, or link to competing websites

Submit a request

If your business meets the requirements above and is not an excluded product/service, you may submit a request to become a AAA discounts participating business. Please include the following:

  • Overview of your products and services

  • Brief company history

  • Number of storefront locations and whether you sell products online

  • Your company's market share (approximately)

  • Your target demographic(s)

  • Your proposed offer to AAA members

  • Your complete contact information